Animoca Brands Ltd (ASX:AB1) entered into a collaboration framework agreement with iClick Interactive Asia Limited (NASDAQ:ICLK) last week.
Notably, the partnership is expected to generate new initial revenue of A$11 million for Animoca in 2019.
The deal will increase Animoca Brands’ market share in China, the world's largest mobile games market.
Animoca will resell iClick’s online marketing services worldwide and will provide services to iClick and its partners and clients.
iClick is China’s largest independent online marketing platform by gross billings.
Both parties will leverage data provided by Animoca Brands’ artificial intelligence (AI) subsidiary Zeroth through the analysis and application of data using AI systems and approaches.
Animoca’s co-founder and chairman Yat Siu said: “By partnering with iClick, we aim to significantly expand the marketing and distribution capabilities of Animoca Brands in China… and to utilise this rare opportunity to leverage - including through our AI subsidiary Zeroth - the valuable data assets of over 780 million Chinese user profiles.”
Synergies resulting from the partnership
Animoca Brands will empower iClick to expand the scope of its activities in the gaming sector in international markets.
iClick will provide opportunities to increase market share of Animoca Brands products in China.