Mobile location data specialist Location Sciences Group PLC (LON:LSAI) has signed a two-year deal with Talon, the UK’s leading out of home (OOH) planning and buying agency.
Under the terms of the deal, Location Sciences will provide Talon’s clients – including McDonald’s, Sony and Google – with insights into the impact of their OOH ad campaigns.
READ: Location Sciences narrows losses as revenues rise
It is the second long-term contract the company has signed this month, having bagged a deal with European marketing agency CACI.
Location Sciences said the latest deal was “further proof” of its evolving business model, with the company reaching a monthly revenue run rate of more than £70,000 in September, more than two-thirds of which was generated from recurring or repeat revenue streams.
I am delighted to announce this contract with Talon, a leading player within the OOH marketing space,” said chief executive Mark Slade.
“Talon utilises the latest technologies in its cutting-edge OOH communications and its choice of Location Sciences pays testament to the quality of our offering.”
Shares opened higher initially, before falling back and were down 2% to 0.024p in mid-morning trade.