logo-loader
viewCellmid Limited

Cellmid set to launch its anti-aging hair care range in major stores across the U.S.

Store presence is expected to increase sales, building on the successful online launch.

évolis® activator, shampoo and conditioner
évolis® activator, shampoo and conditioner

Cellmid Limited (ASX:CDY) will commence the instore launch of its anti-aging hair care range, évolis® Professional, on August 31, 2018 in Neiman Marcus and Soft Surroundings stores across the U.S.

As part of the launch, a series of experiential marketing events will be held in flagship Neiman Marcus stores in Hawaii (Ala Moana), California (Fashion Island), Florida (Orlando) and Texas (Northpark and Houston).

Similar events will be held in 11 Soft Surroundings stores, from Arizona to Texas, during the same period.

 

Neiman Marcus, founded in Dallas, Texas in 1907, is one of the oldest and most prestigious department stores in the U.S.

The group operates 42 Neiman Marcus stores across the United States and two Bergdorf Goodman stores in Manhattan.

Soft Surroundings, a women’s apparel, beauty and home décor chain, was founded as a catalogue business in St Louis, Missouri, and opened its first store in 2005.

Soft Surroundings has over 70 stores across the U.S. and is growing.

READ: Cellmid raises $9 million for distribution and invites shareholders to invest $1 million

The in-store launches are being supported by major public relations and social media campaigns in addition to full-day experiential marketing events hosted by each store.

The theme for each of the 16 events will be built around the use of Cellmid’s proprietary évoliscope™ technology, which allows customers to assess their hair health.

Cellmid chief executive officer Maria Halasz said: “Store presence is expected to increase sales significantly from what has been a very successful online launch of the évolis® Professional products in Neiman Marcus and Soft Surroundings.

“Previous events not only generated high conversion rates, but an opportunity to train store staff and allow them to become product champions.”

Quick facts: Cellmid Limited

Price: 0.23 AUD

ASX:CDY
Market: ASX
Market Cap: $20.24 m
Follow

Add related topics to MyProactive

Create your account: sign up and get ahead on news and events

NO INVESTMENT ADVICE

The Company is a publisher. You understand and agree that no content published on the Site constitutes a recommendation that any particular security, portfolio of securities, transaction, or investment strategy is...

In exchange for publishing services rendered by the Company on behalf of Cellmid Limited named herein, including the promotion by the Company of Cellmid Limited in any Content on the Site, the Company receives from...

FOR OUR FULL DISCLAIMER CLICK HERE

Watch

Cellmid Limited outlines key components for FY2020 growth strategy

Cellmid Limited (ASX:CDY) chief executive officer and managing director Maria Halasz updates Proactive Investors on the company’s key components for its FY2020 growth strategy, which includes an exciting new global product to assist ageing hair.  Cellmid is a listed company with health...

on 14/8/19

2 min read