British retailer TheWorks.co.uk PLC (LON:WRKS) began trading on the main market of the London Stock Exchange, raising £65.2mln in gross proceeds.
The initial public offering was priced at 160p per share, giving it a market value of £100mln.
The company, which sells toys, books and arts and craft supplies, plans to use £24.8mln of the proceeds to repay debt.
The flotation comes amid difficult conditions on the UK high street as bricks and mortar retailers tackle a shift towards online shopping and weaker consumer confidence.
Toys R Us UK and Maplin entered administration at the end of February while Marks & Spencer Group (LON:MKS) Debenhams PLC (LON:DEB) and House of Fraser have announced major restructuring plans.