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Apple to partner with Sesame Workshop to create original children’s programming, Variety says

The nonprofit behind Sesame Street will collaborate with the tech giant to develop original content
Sesame Street
A live-action and animated series as well as a puppet series are in the works

Apple Inc (NASDAQ:AAPL) is teaming up with Sesame Workshop to create new children’s programming for its Worldwide Video division, according to a Variety report.

The nonprofit organization behind Sesame Street will work with Apple to develop original content, including a live-action and animated series as well as a puppet series.

The Sesame Street series is not included in the deal. It will continue to be broadcast daily on HBO and is also available on PBS, where it debuted in 1969.

READ: Apple inks content deal with Oprah Winfrey

Apple has recently inked several deals for original content, including a drama starring Reese Witherspoon and Jennifer Aniston, and a reboot of Steven Speilberg’s sci-fi short story series “Amazing Stories.” And Oprah Winfrey inked a content deal just last week. 

Shares of Apple were up slightly to US$186.70 in Wednesday afternoon trading.

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