The German bank said while increased monetisation of its subscriber base could provide potential upsides, the improved growth outlook for the FTSE 100 consumer credit reporter had already been priced into its forecasts.
“Experian is now pricing in ongoing high single digit growth, however, we expect the company will see slower growth in H2” said Deutsche’s analysts.
They added: “Whilst the stock deserves a higher rating for faster growth,after the recent rise in the stock we downgrade from Buy to Hold”.
Despite the downgraded rating, Deutsche upped its price target for the stock to 1800p from 1750p.
Experian shares have seen a strong share performance in the last month, rising around 8.4% to 1,883p at last close on 8 June.
The growth was bolstered by a strong set of full-year results in mid-May, when the firm reported a 7.5% increase in full year revenue, while pre-tax profit from ongoing activities rose 7.3% to US$1.21bn from US$1.12bn.
In early-morning trading Monday, Experian shares were down 0.24% at 1,878.5p.