Arvind makes six million pairs of jeans every year using 100mln metres of fabric for household name brands such as Levi’s, Tommy Hilfilger, Wrangler and Gant and has established a reputation for innovation.
G+ will be infused into the denim fabric to give the denim effects such as such as ‘thermal regulation, heat dissipation, energy harvesting, data transmission and no odour’.
Aamir Akhtar, CEO – Denims at Arvind said: "Technology plays a vital yet invisible hand in determining the performance, fashion quotient, and functionality of the denims we develop.
“The use of graphene in denims is absolutely new and will yield some of the smartest, most widely used fabrics in the years ahead.”
Giulio Cesareo, Directa Plus’s chief executive added that G+ would further differentiate Arvind's denims by providing unique features and performance enhancements.
“Consumers can enjoy these advantages safe in the knowledge that our products are hypoallergenic, non-toxic and sustainably produced.”