The AIM-listed remote meeting solution provider said the US$275mln development would augment a datacentre already in the country, which it has operated since 2016 to serve its UK and US customers, with a target focus on Australian-based enterprises.
LoopUp added that it was already seeing positive results down under, with six customer wins already contracted in recent months during a market research and testing phase, including a leading Australian private equity firm and a financial advisory and investment management group with over US$100bn under management.
The group said it expects growth from its new Australian business to fall in line with its US and UK growth levels after the first half of the current financial year.
Steve Flavell, co-chief executive of LoopUp, said: "Australia has some very attractive attributes as a new market for LoopUp. There are several geographically-dispersed urban centres which drive conferencing activity, average selling prices are materially higher than the global average, and Sydney represents a wonderful focal point to develop into the Group's regional headquarters over time."