iCandy Interactive Ltd (ASX:ICI) is co-developing a mobile application based on the MasterChef franchise, one of the world’s top-rated competitive cooking reality television programs.
The company has entered into an agreement with Animoca Brands Ltd (ASX:AB1) and Nitro Interactive Ltd to co-invest and launch the app.
MasterChef is produced in over 50 countries worldwide and has established an audience of over 250 million viewers.
Animoca Brands has a global brand and content licence agreement with Endemol Shine North America for the rights to use the MasterChef brand in a series of up to five mobile products.
Torulf Jernström, an internationally acclaimed game industry executive and chief executive officer of Finland-based game studio Tribeflame, has been appointed to be head designer for the first mobile app.
First game to be funded through video-game economy blockchain initiative
Animoca Brands will contribute 50% of the total development, publishing, and marketing costs, while iCandy and Nitro will contribute 25% each of the same.
This agreement paves the way for the first game to be funded through the recently launched Nitro Project, a video-game economy blockchain initiative.
Nitro is building an online marketplace that funds game development and that encourages direct interaction between gamers and game makers.
The Nitro project has the backing of iCandy Interactive.