Bango (LON:BGO) has hooked up with Amazon to enable customers to sign-up to Amazon Prime in India through resellers that offer product bundles.
The mobile payments company said it has expanded the use of its platform in India to provide resale and bundling technology to Amazon.
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India's largest mobile network operator, Bharti Airtel, will be the first to make Amazon Prime available as part of a bundled package offered to its customers.
The Bango platform ensures that the moment the customer accepts the service it becomes active and they receive uninterrupted access for as long as they continue to subscribe. Bango said this launch represents a new application of the Bango platform to enable reselling at scale.
"Bango partners have identified another way to meet customer needs for instant, uninterrupted access to the best content and services. Bundles and resale are a natural business model extension for merchants wanting to increase customer reach," said Ray Anderson, the chief executive officer of Bango.
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"This launch highlights the versatility of the Bango Platform and strength of relationships that have seen Bango take partners into new territories, for new types of goods and services, through one, standard platform," he added.
Shares in Bango were up 2.9% in early deals.