Sign up Australia
Proactive Investors - Run By Investors For Investors

Thred develops revenue models to monetise its Sweep app

The enterprise version of Thred's business model is called Agent Reality.
Smart phone
The Sweep app can be downloaded from the Google Play Store and the Apple Store

Thred Ltd (ASX:THD) has established viable and deliverable revenue models for its pioneering technology platforms Sweep and Agent Reality.

The nine models will enable the company to build strategic value and revenue.

A number of models are straightforward and quickly realisable while others require scalability and product-market fit testing before they can be fully validated and enacted.

READ: Thred receives positive early data from Sweep app launch

Geoff Marshall, managing director, said: “We have made significant progress developing these models and the products that underpin them.

“We are confident this strategy will deliver sustainable earnings in the future and have clear internal forecasts for 2018 and 2019.”

GeoChats Portal will scale quickly

The Sweep GeoChats Portal has commenced and Thred anticipates that it will scale quickly in 2018.

The portal allows Sweep to provide venue owners with access to participants in their Geo-Fence, which is a GPS-based fence controlled by Sweep.

Value is provided in the form of data and customer communication.

Other revenue models

Other Sweep revenue models to be implemented include Sweep Sponsored Venue, Sweep In-App Purchases and Sweep Sponsored Posts.

The sponsored venue model will allow venue owners and their associated suppliers to promote their products and location through Sweep via digital advertising.

This revenue model is expected to commence in early 2018.

The in-app purchases model is expected to begin in mid-2018, in line with anticipated volumes of monthly active users.

At scale, Sweep will deliver in-app purchases as integrations for enterprise clients, priced at between $0.99 and $9.99 per download, by way of example.

Sponsored posts model

The sponsored posts model is a traditional content feed that Sweep will introduce towards the end of the second quarter of 2018.

Advertisers pay Sweep on a traditional per 1,000 impressions basis and the model will see growth in line with increases in monthly active users.

READ: Thred appoints experienced technology executive to board

Thred has also identified Sweep Enterprise Data Warehouse and Sweep AR Advertising as revenue models.

The first will see Sweep selling data derived from users at an aggregated level to targeted third parties.

The company believes this model becomes saleable when triggered by a minimum 20,000 monthly active users.

Revenue is expected to be ongoing due to the uniqueness of Sweep’s geo-located and venue specific data.

The AR Advertising model will see Sweep deliver AR advertising following a typical cost per install model coupled with optional add-ons to the advertisements.

Advertisers pay for specific ads based on the number of impressions plus additional items like enticements or sophistication of ads.

Three Agent Reality revenue models

There are three revenue models for the Agent Reality app.

For Agent Reality White-Label GeoChats Sweep will provide its platform to generate revenue via bespoke GeoChat development as well as ongoing licensing to enterprises.

This revenue is realisable in the short-term with the expectation of agreements being finalised in the near future.

Agent Reality White-Label Augmented Reality is also realisable in the short-term.

Sweep will provide its technology platform to generate revenue via bespoke augmented reality development as well as ongoing licensing to enterprises.

The Agent Reality Compiled Code Licensing model is monetisable in the short-term.

Sweep provides its platform in the form of software libraries of its code.

This model works for brands or companies who have their own developer and simply wish to get ahead of the AR commercialisation curve before their competition.

View full THD profile View Profile

Thred Ltd Timeline

Related Articles

An illustration of the tools Velpic uses in providing education and incident management
March 22 2018
Velpic has just signed its first NowForce client in Australia.
Mexican flag
March 26 2018
PLCs in emerging markets no longer have to find someone to promote their company to overseas investors
Australian dollars
September 28 2018
The company is now achieving positive earnings before interest, tax, depreciation and amortisation results each month.

No investment advice

The information on this Site is of a general nature only. It does not take your specific needs or circumstances into consideration, so you should look at your own financial position, objectives and requirements and seek financial advice before making any financial decisions. You acknowledge and understand that neither the Company, its related bodies corporate, the information providers or their affiliates will advise you personally about the nature, potential value or suitability of any particular security, portfolio of securities, transaction, investment strategy, or other matter. You should read our FSG and any other relevant disclosure documents and if necessary seek persona advice prior to making any investment decision.

You understand and agree that no Content (as defined below) published on the Site constitutes a recommendation that any particular security, portfolio of securities, transaction, or investment strategy is suitable or advisable for any specific person.

You understand that in certain circumstances the Company, its related bodies corporate, the information providers or their affiliates may have received, or be entitled to receive, financial or other consideration in connection with promoting, and providing information about, certain entities on the Site and in communications otherwise provided to you.

You understand that price and other data is supplied by sources believed to be reliable, that the calculations herein are made using such data, and that neither such data nor such calculations are guaranteed by these sources, the Company, the information providers or any other person or entity, and may not be complete or accurate. From time to time, reference may be made in our marketing materials to prior articles and opinions we have published. These references may be selective, may reference only a portion of an article or recommendation, and are likely not to be current. As markets change continuously, previously published information and data may not be current and should not be relied upon.

Before you act on any general advice we provide, please consider whether it is appropriate for your personal circumstances.

© Proactive Investors 2018

Proactive Investors Australia PTY LTD ACN:132787654 ABN:19132787654.

Market Indices, Commodities and Regulatory News Headlines copyright © Morningstar. Data delayed 15 minutes unless otherwise indicated. Terms of use