InnovaDerma PLC (LON:IDP) has announced a series of commercial deals for its Skinny Tan products, including one targeting the premium health and beauty segment.
Upmarket department stores chain Fenwick will take the bronzing and sculpting range in selected outlets.
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In Ireland, Lloyds Pharmacy and McCabes Pharmacy will stock the creams and sprays, showcasing them in 130 shops, while Clicks Group of South Africa will stock them in 116 premium stores.
The Skinny Tan range is also bound for 40 Shaka Innovative Beauty concessions across Italy.
Chairman Haris Chaudhry said InnovaDerma was “making excellent progress” fast-tracking products into chains such as Lloyds, McCabes, Fenwick and Clicks.
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To date, the range’s success has been the result mainly of an innovative and very effective online campaign.
“We look forward to building further on this progress as we make inroads into Europe, launch new brands and appoint new distributors around the globe,” Chaudhry said.
“This increase in our distribution reach gives us great confidence in the further growth of our current brands and in the development and growth of the many other brands in our portfolio throughout this financial year and the next."