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Directa Plus brings in textiles veteran as new head of sales

For more than 25 years, Luca Provolo has worked at W.L. Gore & Associates – the company behind fabrics such as GORE-TEX and Windstopper

gore-tex material
If you’re a regular golfer in the UK, you’re probably familiar with GORE-TEX

Graphene-based products maker Directa Plus PLC (LON:DCTA) has hired textiles industry veteran Luca Provolo as its new head of sales.

The AIM-listed firm is increasingly moving away from the research and development phase into the sales and commercialisation stage, and Provolo will help to oversee that transition when he takes up his new job at the start of September.

He has worked at W.L. Gore & Associates – the company behind ‘technologically-advanced’ materials such as GORE-TEX and Windstopper – for over 25 years.

WATCH: Directa Plus hires heavy-hitting new head of sales

Before his career in the textiles industry, Provolo worked for a ceramics company where he was responsible for developing new markets in Southeast Asia.

That links in with the role Italy-based Directa has hired him for. In his new position, Provolo will be tasked with building sales across Europe and Asia as well as identifying new opportunities.

“Luca's experience working in the highest echelon of the textiles sector will prove invaluable to the company and help further develop the relationships we have established with some of the world's best-known brands,” said chief executive Giulio Cesareo.

READ: Directa Plus soars as Cantor Fitzgerald flags valuation anomaly

Quick facts: Directa Plus PLC

Price: 74.2 GBX

AIM:DCTA
Market: AIM
Market Cap: £45.26 m
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