ShareRoot’s unique cloud-based UGC platform allows customers to search for user-generated media content across a range of social media platforms.
The customers can then effectively utilise these materials as part of their marketing campaigns.
ShareRoot’s platform helps customers avoid the legal disputes and intellectual property headaches that can otherwise emerge from sharing user-generated content as part of their marketing efforts.
Major multinationals, such as Johnson & Johnson, are increasingly waking up to the mounting risks involved in intellectual property litigation from sharing user-generated media content.
Johnson & Johnson will use ShareRoot’s UGC platform for experiential marketing at nine elite professional and international soccer matches across the U.S., including Major League Soccer events.
The engagement with Johnson & Johnson provides a significant validation of how ShareRoot’s software-as-a-service is becoming a vital tool for an increasing number of customers.
ShareRoot’s total number of campaigns, a key metric for the company as it scales up its customer base, reached 110 during Q1 FY2017, up from 57 in Q1 FY2016, a 93% increase.
The company has achieved growth in five consecutive quarters, with this trajectory set to continue.
ShareRoot is expected to announce several new campaigns, partnerships and other corporate initiatives in the coming months.