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Invigor Group teams with GoDaddy to drive software subscriptions

Marketing collaboration with the world’s largest domain name registrar.

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Conversions from free trial to paid subscriptions are growing

Invigor Group (ASX:IVO) has teamed up with the world’s largest domain name registrar, GoDaddy Inc (NYSE:GDDY), to boost Invigor’s subscription pipeline in the Australian market.

Under the marketing agreement, GoDaddy’s customers will receive a 50% discount during the first three months of their subscription to Invigor’s SpotLite platform.

This collaboration is expected to significantly drive subscriptions for Invigor’s price-tracking solution, SpotLite.

SpotLite is a cloud-based software-as-a-service platform that provides businesses of all industries and sizes with real-time competitor pricing data and analytics.

The agreement leverages the strong synergies that exist between the SpotLite cloud-based platform and GoDaddy’s range of services, which are used by online retail businesses around the world.

GoDaddy has more than 14.5 million customers worldwide and more than 63 million domain names under management around the world.

Since the official launch of SpotLite in February 2017, initial subscriptions have been encouraging with over 20 businesses signing up to use the platform.

Importantly, conversion rates from the free trial to paid subscriptions are growing with both domestic and international businesses as paying customers.

Earlier this week, Invigor’s wholly-owned Berlin-based software solutions business, Condat AG, secured an additional $275,000 contract with Germany’s largest television broadcaster, ZDF.

This takes the total value of contract wins and extensions by Condat in the past two months to $2.35 million, with its order book for FY2017 at $9.35 million.

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