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PayID adoption grows among ASX-listed fintech and payments companies

PayID has moved well beyond novelty status in Australia's payments ecosystem. What began as a convenient addressing layer — letting users send funds via phone number or email rather than BSB and account number — has matured into a mainstream infrastructure rail that ASX-listed fintechs and payments-adjacent companies are actively building products and investor narratives around.

The timing matters. With the Reserve Bank of Australia pushing further cuts to credit card interchange fees and industry guidance pointing toward the sunset of the legacy BECS direct entry system by 2030, the structural tailwinds for New Payments Platform rails — including PayID — have rarely looked stronger. Investors monitoring this space are paying close attention to which listed companies are positioned earliest on the right side of that shift.

PayID gains ground in listed payments sector

The scale of PayID's reach is now genuinely significant. More than 25 million PayIDs have been registered across Australia, a figure that places adoption roughly in line with the country's entire adult population. This near-universal consumer reach is a compelling starting point for any ASX-listed platform considering PayID as a primary funding or disbursement rail.

For listed fintechs, the strategic opportunity lies in layering value-added services on top of the infrastructure — reconciliation, risk management, FX, and real-time data enrichment. Companies that can articulate a clear monetisation path from NPP connectivity, rather than simply noting they support PayID, tend to attract more specific and sustained investor interest. The infrastructure story is increasingly inseparable from the commercial one.

Online platforms accelerating PayID integration

PayID is becoming a differentiator beyond consumer banking. For ASX-listed platforms serving SME merchants, real-time disbursements and richer payment data make it both a cost story and a retention story.

The breadth of adoption across digital platforms illustrates this shift clearly. Gig economy platforms like Airtasker, e-commerce marketplaces like Catch, and proptech platforms like :Different have all integrated PayID as a standard funding method. Specific niches have embraced it with particular urgency, such as PayID casinos explained by Gambling Insider, with instant deposits and no third-party processing fees, are a clear example of how deeply the rail has penetrated user expectations across verticals.

Australia's broader payments market reinforces the commercial logic. Industry projections from Mordor Intelligence forecast total payments market growth from USD 523 billion in 2026 to nearly USD 638 billion by 2031 — a revenue pool expansion that disproportionately benefits real-time and account-to-account payment providers operating on NPP rails. Listed companies with established PayID and PayTo connectivity are positioned to capture a meaningful share of incremental volume as that market grows.

What real-time rails mean for fintech valuations

Valuation conversations around payments companies have shifted noticeably as real-time rails become embedded in more business models. Investors are looking for operating leverage — the ability to grow transaction volumes across NPP infrastructure without proportional cost increases. PayID, as an addressing layer, directly reduces friction in that equation by eliminating manual BSB entry and associated error rates.

According to real-time payments analysis from Lightspark, the NPP now handles over 35 per cent of all account-to-account transactions in Australia — a penetration rate that makes a compelling case for payments companies still reliant on BECS or card flows to accelerate migration.

Investor sentiment shifting toward payments infrastructure plays

The "picks and shovels" angle is gaining traction among institutional and retail investors alike. Rather than backing a single consumer-facing brand, some investors are focusing on the underlying connectivity providers — platforms that process NPP, PayID, and PayTo flows for multiple listed and unlisted fintechs simultaneously. Banking Circle's 2025 acquisition of Australian Settlements Limited, which granted access to all domestic payment schemes including NPP, PayID, and PayTo, illustrated exactly how strategically valuable that infrastructure layer has become.

On the risk side, boards and investor relations teams are increasingly expected to address fraud controls within real-time environments. Because NPP transactions settle in seconds, confirmation-of-payee checks and name-matching are now standard practice for higher-risk flows. According to payment methods analysis from Stripe, PayTo is already substituting for direct debit in subscription and recurring payment models, further broadening the NPP use case that investors should be evaluating. ASX-listed companies that can demonstrate robust fraud controls alongside strong volume growth are likely to command a more credible valuation premium as real-time payments move from a feature into a core infrastructure commitment.