Road haulier Wincanton (LON:WIN) has won a contract from bike and car accessory retailer Halfords (LON:HFD) to run its national transport network.
The logistics group will run more than 80 vehicles for Halfords from a hub in Coventry, as well as sites in Redditch, Bury, Mossend, Portbury and Greenford.
Halfords gave the contract to Wincanton after launching a trial project to try to make its delivery network more efficient.
Wincanton chief executive Eric Born said: "Wincanton provides services for many of the major retailers in the UK and we're acutely aware of the challenges they face in a multichannel era.
"Providing flexible and agile logistics support is a key focus for us."
Shares in Wincanton rose 2p to 184p. Halfords' stock lifted 3.5p to 531.5p.