LBG Media PLC (AIM:LBG) chief financial officer Richard Jarvis takes Proactive's Stephen Gunnion through the company's performance in the first half of the year, highlighting a significant revenue growth of 55%, with organic growth contributing 29%.
Jarvis shared insights into LBG Media's two primary revenue streams—direct advertising, which grew by 92%, and indirect revenue from social media and web platforms. Jarvis discussed the opportunities created by the recent Betches Media acquisition and how it positions LBG Media for further growth, especially in the US market, which is eight times the size of the UK. He emphasised that the company's ambition is to grow revenue to £200 million, with a continued focus on building relationships with blue-chip brands and leveraging their strong audience engagement across multiple platforms, including Facebook, Instagram, TikTok, and YouTube.
“The Betches acquisition gives us a springboard into the US market,” said Jarvis, noting the synergies between brands and the potential for further M&A activity. LBG Media's core strategy remains focused on monetising its audience through engaging content, and the company aims to maintain its strong momentum into the second half of the year.