Ted Baker will relaunch online in the UK after shutting stores across the country last week.
US-based owner Authentic Brand Group said on Wednesday that a deal had been struck with a new European partner which will see the Ted Baker brand return online.
This comes after the last 31 physical Ted Baker shops in the UK shut their doors last week, following previous manager No Ordinary Designer Label’s collapse into administration earlier in the year.
United Legwear & Apparel Co will now manage Ted Baker’s e-commerce operations in the UK, following similar agreements with Authentic in the US and Canada.
“Consumers value and appreciate the Ted Baker brand and its British style,” Authentic sports and lifestyle global president Jarrod Weber said.
“We have had a strong start to our partnership with United Legwear and we couldn’t be more pleased to have a solid partner to continue Ted Baker’s story in the place where the brand began.”