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Mirriad Advertising shares up 5% after it reports US and Latin American sales momentum

Mirriad Advertising PLC (AIM:MIRI, OTCQX:MMDDF)'s share price surged by 5.2% after it reported 'supply-side' momentum in the US and Latin America, including two new master service agreements (MSAs) and an expansion of scope with an existing partner.

The first MSA is with a major American English-language commercial television network, reaching about 120 million US households.

The second involves the Latin American division of a top global entertainment and media company, known for its popular streaming platform.

Additionally, Mirriad is enhancing its collaboration with a top-ranked American multinational broadcasting and mass-media company.

The company specialises in producing in-content advertising that can be added to films and TV series seamlessly in post-production.

In early trade, Mirriad shares were changing hands for 2.42p, up 1.2p.