Kevin Limn, CEO of Adsure Services PLC, sat down with Thomas Warner at Proactive London's studio. The conversation was recorded ahead of the company's much-anticipated listing on London's Aquis Exchange.
With over 20 years of experience in business assurance services, Adsure Services is poised for a new chapter in its growth story. In this exclusive interview, Limn delves into the company's core competencies, its decision not to seek an initial placement, and its future growth strategies.
Thomas Warner: Could you start by introducing Adsure Services PLC and its business model?
Kevin Limn: Certainly. Adsure Services is the parent entity of a group that has been trading in business assurance services for well over 20 years. We specialise in Internal Audit Services, anti-crime security management, and other related consultancy and advisory support services, including digital cyber assurance and terrorism prevention. We operate across various sectors, including healthcare, social housing, education, and government.
TW: That's quite a broad range of services. Could you elaborate on how the business has evolved over the years?
KL: Absolutely. Our business was born from a consortium model in the social housing sector. We transitioned to a limited company through a management buyout, supported by private backers. Since then, we've grown both organically and inorganically, expanding our reach across all aspects of the private and public sectors.
TW: You're preparing to list the business on London's Aquis Exchange. Could you elaborate on the key details?
KL: Absolutely. We believe now is the right time to list Adsure Services as a holding company. The listing will help us develop a group structure to access new markets and diversify our service offerings. We won't be seeking an initial placement with the listing but will leverage the opportunities it brings for future growth.
TW: Why did you choose the Aquis Exchange for listing?
KL: The Aquis Exchange in London is a very good fit for us, given the size of our company and our aspirations. It allows us to set up in a way that we can exploit future opportunities that a listing will bring.
TW: What are your long-term growth strategies for the business?
KL: We aim for controlled yet ambitious growth, focusing initially on the UK's public and related private sectors, particularly in healthcare. The objective is to broaden our value proposition for existing customers and explore new market opportunities.
TW: Could you share more about your focus on the healthcare sector?
KL: Certainly. Healthcare is a sector where business assurance services are increasingly critical. We see significant opportunities to provide value in areas such as internal audits, policy development, and organisational change management within healthcare institutions.
TW: Are there any misconceptions about your business that you'd like to address?
KL: One common misconception is the linkage of our services to the accountancy market. While we do employ accountants, we are specialists in organisational change management, policy development, and corporate governance. This expertise sets us apart and adds unique value to our services.