Live Company has signed a title sponsorship deal with mobile phone group Samsung for its Madrid K-POP event on 22 July 2023.
Samsung will pay €70,000 with an additional commitment to purchase tickets for the event, which will be used to promote the Galaxy Flip 4 phone.
David Ciclitira, Live Company’s executive chairman, said: “Samsung is one of the most recognised and respected electronics brands.
“We have had the pleasure of previously working with Samsung in the art space and I am delighted that we have them as the title sponsor for our KPOP LUX event in Madrid.”
AIM-listed Live Company shares are currently suspended pending the publication of the accounts for 2022.