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Red Ribbon's Prescott talks Proactive through "mainstream impact investment"

William Prescott, the chief impact investment officer of Red Ribbon Fund Management Ltd, walks Proactive's Andrew Scott through the aims of what is termed "mainstream impact investment".

"In many ways our objectives are the same as other fund managers. Our aim is to create wealth for our clients at competitive rates, however our approach differs in as much as we are choosing to invest in well governed, profitable businesses that create value for society but reduce the environmental impact of doing so."

 
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