Alternative investment ideas are becoming increasingly significant, not least as since the UK's Brexit vote on June 23 this year, an eye-watering £2trillion has been wiped off global markets.
Putting your cash into fine wine is one such opportunity and Tom Gearing, managing director of Cult Wines, tells Proactive how his industry is gaining traction as investors hunt for the yield they are failing to get from traditional asset classes.
It comes as new research looking at wealth managers and IFAs has revealed that 27% expect appetite for wine investing to increase over the next 12 months as the impact of Brexit drives the sector to new highs.
Tom, a finalist in the 2012 Apprentice series, explains the advantages to investing in wine over a safe haven like gold including that there is a low correlation between wine and volatile financial markets.
It also has a recognised exchange in the form of the benchmark Liv-ex Fine Wine 100 index.
Where 20 years ago, it was the preserve of the elite, it is now something that every investor should consider, he suggests.