Stevia market proving a sweet spot for PureCircle

Magomet Malsagov, chief executive of PureCircle (LON:PURE), says the natural sweeteners market servicing the food and beverage industry is worth US$90bn globally.

PureCircle creates sweeteners from the stevia plant – a sugar alternative – an increasingly popular ingredient used to reduce calories in food and drink.

Speaking to Proactive, Malsagov discusses the potential for the firm, regulatory challenges, big brands using its products and the long-term outlook for growth.