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Animoca Brands' iClick deal provides special access to Chinese social media platforms

Animoca Brands Corporation Ltd (ASX:AB1) co-founder and chairman Yat Siu speaks to Proactive Investors about the AI and Blockchain-focused international games developer and publisher's collaboration agreement with China-based iClick Interactive Asia Limited (NASDAQ:ICLK).

Siu explains, "It really opens up the China market for us. We already have some presence there with some of our games, but now working with a company like iClick - which is the largest independent marketing company in China, with special access to platforms such as WeChat - will allow us to expand our distribution and marketing capabilities. It also adds, through the re-seller arrangement, a new revenue angle where we will be able to sell advertising and media services to clients from all over the world into China."

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