Proactive Group

Synchronica envisions further growth amid ‘mobile internet revolution’ in 2010 after strong 2009


Synchronica (AIM: SYNC) is looking to build on the strong performance of 2009 in 2010, calling it the year of emerging markets-driven mobile internet revolution and projecting dramatic growth of mobile email, which is the core segment of the company’s business.

The emerging markets focused mobile push email and synchronisation solutions developer said that other trends that will paint the new landscape in the market in 2010 will include the diversification of consumer space and messaging along with mobile device platforms, leading to an increasingly heterogeneous landscape, while social networking will generate mobile social messaging, and standards-based instant messaging will have the world “nudging and buzzing.”

The ongoing economic recovery that is expected to gain speed in 2010 will prompt mobile operators to protect their existing revenue channels and explore new ones with data services playing an even more important role with mobile messaging landscape expanding to encompass mobile email, mobile social networking and instant messaging, which will play an increasingly important role.

“Contrary to many analysts' belief, the device platform landscape will not consolidate, but further diversify as new platforms like Maemo, LiMo and Android take their market share. As the battle between operators, device manufacturers, and internet portals for value-added services (intensifies, operators will play their strongest card - their billing relationship with the user,” said chief executive Carsten Brinkschulte.

The company said earlier this week that it had an “active year-end,” having signed contracts and delivered orders to customers during late December, expecting the related revenue to be recognized in 2009.

The company secured its sixth order for its flagship push email product Mobile Gateway in Africa and the 13th operator contract in 2009 last week.

According to a report from UK-based telecommunications publisher Blycroft Publishing, Africa’s mobile phone market grew by 25% in 2008 with 74 million new subscribers to take the total number to 370 million people. The trend is expected to continue with the mobile phone penetration expected to rise from the current 37% to more than 60% in 2012.

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