engage:BDR Ltd (ASX:EN1) has raised $1,189,650 in a strongly supported share purchase plan aimed at driving growth in the CTV (Connected TV) and advertising realms.
The company originally targeted $1 million and will now issue more than 216.299 million shares at 0.55 cents per share by Wednesday, December 16.
Holding statements will be dispatched to applicants shortly after issue.
Although the SPP was originally intended to close at $1 million, the company has determined to accept and issue shares in response to all applications received on the closing day, resulting in the EN1 accepting SPP application funds totalling $1,189,650.
This decision was made due to the inability to determine the order in which BPay amounts are transferred and received within a banking day and in fairness to all applicants whose funds were received on December 7, 2020
Five new programmatic customers
The company recently signed five new programmatic customers – ad buyers LoopMe, Sonobi and AdMixer; programmatic publisher VRTCALL and video streaming platform TikiLIVE TV - with the new integrations on-track to be live by the end of this month.
Through integrations (openRTB) into EN1’s programmatic ad exchange, LoopMe, Sonobi, Admixer and VRTCAL will buy and sell mobile apps and connected TV (CTV) advertising inventory.