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Forbidden Foods secures national distribution deal with Baby Bunting

Forbidden Foods is a multi-brand premium food, beverage and ingredients company focusing on the baby food, wellness and organic markets, with diverse national and international sales channels.

Forbidden Foods Ltd - Forbidden Foods secures national distribution deal with Baby Bunting
Baby Bunting is Australia’s largest specialty baby goods retailer.

Forbidden Foods Ltd (ASX:FFF) will start ranging its seven FUNCH Australian baby food lines at Baby Bunting Group Ltd (ASX:BBN) stores across Australia from January 2021.

Baby Bunting is Australia’s largest specialty baby goods retailer with 58 stores nationally and a strong online presence.

It has annual sales of over $400 million and a store network growth plan to reach 100 stores.

“Strong retail partner”

Forbidden Foods co-founder and COO Jarrod Milani said: “Baby Bunting is at the forefront of baby products and has unprecedented access to new parents, we couldn’t be more pleased to have such a strong retail partner like Baby Bunting supporting the FUNCH Australian plant-based baby foods range.

“Our arrangement with Baby Bunting shows there is strong demand for innovative and also 100% Australian sourced baby foods catering to the growing next generation of millennial parents.”

Stores to carry Forbidden Foods’ full range

The Baby Bunting stores will carry the company’s full Australian baby foods range including four fruit purees and three infant wholegrain cereal products with scope to grow the range in the future.

A sampling program has been agreed to build consumer awareness and is anticipated to drive sales growth.

Quick facts: Forbidden Foods Ltd

Price: 0.23 AUD

ASX:FFF
Market: ASX
Market Cap: $17.25 m
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