engage:BDR Ltd (ASX:EN1) has signed five new programmatic customers – ad buyers LoopMe, Sonobi and AdMixer; programmatic publisher VRTCALL and video streaming platform TikiLIVE TV - with the new integrations on-track to be live by the end of this month.
Through integrations (openRTB) into EN1’s programmatic ad exchange, LoopMe, Sonobi, Admixer and VRTCAL will buy and sell mobile apps and connected TV (CTV) advertising inventory.
These partnerships will provide ENI with buyers (demand) and publishers (supply) from the US and other international geographies.
The initial one-year term with the New York-based ad tech company will automatically renew in one-year increments, thereafter, unless either party terminates at least 30 business days prior to the expiration of the current term.
Under the deal, EN1 will provide advertising inventory to Sonobi and its clients through a mutual, non-exclusive, non-transferable, non-sublicensable worldwide licence to transact on its advertising exchanges.
Sonobi is a US corporation and payment terms are net 60 days.
This deal is in addition to a seller integration contract announced in October 2018, in which Sonobi was a publisher to EN1.
This is a new contract, where Sonobi is now also a buyer of EN1 ad inventory.
Some of Sonobi’s main goals include improving browsing experiences and ensuring relevant, high-quality, content that reaches targeted users.
The LoopMe deal is similar to the one with Sonobi except the notice to terminate is for 60 days prior to the expiration of the current term.
ENI entered into a seller integration deal with LoopMe in May 2019 and this is a new contract where the UK company is now also a buyer of EN1 ad inventory.
Founded in 2012, LoopMe specialises in mobile video and rich media, using a powerful combination of attribution, artificial intelligence and analytics to deliver outstanding campaign performance.
The agreement with Admixer is in force unless either party terminates with at least 60 business days prior to the expiration of the current term.
The payment terms with the German company are net 45 days.
Similarly, EN1 has had a seller integration deal with Admixer since May 2019.
An independent adtech company providing full-stack programmatic solutions for all market players, the company has been developing an ecosystem of interconnected products to meet the needs of both buy- and sell-side.
It now has more than 100 supply and demand partners, and 3,000 plus clients all over the world, and 200 employees.
The deal is for an initial term of one year and automatically renews in one-year increments and thereafter, comes with a 60-day termination notice.
It will see VRTCAL providing advertising inventory to EN1 and its clients through a mutual, non-exclusive, non-transferrable, non-sublicensable worldwide licence to transact on its advertising exchanges.
The payment terms are net 60 days.
VRTCAL is a best-in-class mobile advertising marketplace aiming to reduce the vertical distance between advertiser goals and their targeted mobile audiences.
The VRTCAL MarketPlace enables developers and publishers to participate with brand advertisers in an efficient model, and likewise for brand advertisers to transparently reach data rich, qualified developers and publishers.
VRTCAL develops its platform directly with advertisers, developers, and publishers to promote a universally efficient model.
Set to an initial term of valid until terminated, either party can terminate the deal at any time.
Under the agreement, TikiLIVE will provide advertising inventory to EN1 and its clients through a mutual, non-exclusive, non-transferrable, non-sublicensable worldwide licence to transact on its advertising exchanges.
The payment terms are net 30 days.
TikiLIVE is an Over the Top (OTT) and IPTV platform development and cloud hosting company that deploys enterprise solutions.
The TikiLIVE team focuses on delivering HD streaming video, including both live streaming video and video-on-demand (VOD).
TikiLIVE provides content creators with a comprehensive set of tools for producing and managing their own live and VOD streaming content.