Linius Technologies Limited’s (ASX:LNU) (OTCMKTS:LNNTF) core strategy of providing personalised TV solutions continues to strengthen with the company achieving commercial wins.
The company is focused on generating strong near-term revenue growth from its proven technology solutions as well as rolling-out and repeating these established and commercially validated solutions with other similar organisations.
It said close partners such as AWS and Microsoft were actively introducing Linius solutions to their clients.
Linius chief executive officer Chris Richardson said: “In late 2019-early 2020 management felt that we had commercially validated the business with multiple wins in the sports sector, only for them to be delayed by the COVID 19 pandemic.
“But be assured, our technology is deployed and ready to go live as the sports open up once more.
“More recent wins with our Video Conferencing solution for LiveTiles and our News solution for Grafa are insulated from these market conditions.
“This is the turning point for Linius. We will stay on strategy with our focus being the generation of significant near-term revenue and, to sell more of these commercially validated solutions to similar clients.
He said the video conferencing market was booming and the company’s AI meeting solution was applicable and readily deployable to any and all providers.
“Importantly, our partners such as AWS now see us as commercially validated. AWS is now actively introducing our solutions to their clients considering Linius’s revenue growth will, in turn, generate significant new traffic for AWS," he said.
Shift to working from home
With the once-in-a-lifetime generational shift to working from home due to the COVID-19 pandemic, communication and collaboration platforms such as Microsoft Teams are seeing unprecedented demand.
Both Linius and LiveTiles can help companies leverage the assets that they have in smarter ways, enabling their employees to be more productive and freeing people to do their best work.
According to research by Brightcove, almost half of employees (49%) today find internal company meetings to be the most valuable use case for live-streamed video.
Offering video content for employees that both adds value to their role and saves them time will make them more likely to utilise the resources and become more engaged as a result.
Linius’ clients in the sports sector continue to deal with a great deal of uncertainty, including a lack of live sports and distressed commercial models.
In addition to a number of active POCs, Linius has deployed solutions for a number of clients and is confident that when live sports re-commence, the previously expected revenues will come in.
Racing.com continues to see great and growing success from Replay hub. The client is expected to continue to grow and provides a valuable case study for the power of personalised video.
Linius' partners are now introducing Linius into further similar clients.
Sportshero is deployed and ready to go live. The go-live date and commencement of revenue depend on the restart of the Indonesian football league.
NBL is deployed and ready to go live with the parties taking the opportunity to explore further enhancements.
A European security agency continues to pilot the technology in counter-terrorism related activity with live trials expected imminently.
Sky Italia order
In June 2020, Linius received a purchase order from Italy’s largest pay-TV broadcaster, Sky Italia, to trial its personalised TV solution.
The closed trial for the development of a Personalised Channels proof-of-concept (POC) is aimed at testing user engagement and reaction to personalised TV, facilitating commercial modelling for future public release to its subscribers; and providing insights into future product design.
It is expected to focus on sports and notably Serie A, EPL and Champions League football.
The virtualised video can then be personalised and re-sequenced ‘on-the-fly’ according to search criteria, user preferences and any other business rule.
Existing research by Quantum Market Research of Sky UK subscribers indicates that 96% of viewers want personalised channels and will pay a premium for it.
The deal term is a one-off trial fee that includes a personalised channel builder, video virtualisation and enrichment, and trial support.
Personalised video experiences for Grafa
Linius has signed a commercial agreement to provide its Linius Video Virtualization Service (LVS) to enable Grafa to deliver hyper-personalised video experiences to its subscribers.
Grafa will provide news, charting and market intelligence to its subscribers – to be available initially on mobile with a desktop version to be released shortly after.
Linius technology will enable Grafa subscribers to personalise finance and business video content based on their interests with users able to input their preferences covering economic data, stock markets, forex and cryptocurrencies to effectively build their own bespoke business news channel, tailored specifically to them.
Grafa is building its own platform, leveraging LVS APIs and is expected to deploy in late August/early September 2020 with revenue flowing within 30 days. It will pay Linius standard pricing based on utilisation, plus a minimum fee, with total revenue dependent on take-up of the service.
The initial contract is for eight months, inclusive of up to two-month’s development time, and will target Australian Investors, with future rollout plans to expand globally in 2021.
$1.7 million placement
In April, the company raised $1.7 million from professional and sophisticated investors, including around $250,000 commitment from Linius chairman Gerard Bongiorno.
Proceeds from the placement will drive revenue growth.
The company has partnered with global software company LiveTiles Ltd (ASX:LVT) for the development of a LiveTiles powered user interface for Linius’ hyper-personalised video service, together with integrations between LiveTiles’ Intelligence Workplace software and Linius’ video service.
The new partnership's solution will leverage voice, AI including facial recognition and virtualised video technology to capture data and information from meetings and deliver personalised videos to employees.
Once deployed, the capability will allow users to automatically assemble videos with relevant content that was discussed in previously recorded meetings, obtain video summaries of meetings, search for a topic in a meeting and see when it was discussed.
The Linius and LiveTiles team are finalising the marketing planning and pricing as commercial success and revenue will depend on the take-up of the product.
Video virtualisation engine
Linius Technologies has invented and patented the VVE, which is available on Amazon Web Services, Microsoft Azure and IBM Cloud.
Linius can expose the data that makes up the video file, making cumbersome video as flexible as all other forms of data.
Accessing the data within the video file is the missing link for video cloud service providers, creating unparalleled value across the internet video industry.
Linius has the potential to transform many multi-billion-dollar markets, and is initially focused on:
➢ Anti-Piracy: Applying proven data protection methods to video to solve piracy;
➢ Search: Search within videos and compile new videos on the fly;
➢ Security and Defence: Intelligent search and immediate distribution of security footage; and
➢Personalized Advertising: Hyper personalised to individuals, time-slots and content