Opyl Ltd (ASX:OPL) and the Association of Australian Medical Research Institutes (AAMRI) have launched a comprehensive Social Media Guide to support medical researchers in amplifying critical information through global digital communication channels during the COVID-19 pandemic.
The company has been monitoring online platforms since the COVID-19 outbreak, highlighting an increase of 188% in pandemic-related clinical and research findings being discussed and shared by medical researchers and healthcare professionals on social networking sites.
AAMRI and Opyl have worked together to create a best-practice guide for medical research institutes to navigate social media during the COVID-19 crisis, which has seen a 61% increase in social media engagement since the beginning of April.
Increase in “turning online for solutions”
Opyl chief executive officer Michelle Gallaher said: “It’s vital that Australian researchers know how to promote their research beyond the journals and ensure the new knowledge they’re creating gets noticed by a global audience.
“I hope our support helps Australian research go viral - for all the right reasons.”
AAMRI president Professor Jonathan Carapetis said: “Now more than ever we’re seeing an increase in everyday people turning online for solutions.
“For medical research institutes, this is a real opportunity to share our knowledge and also demonstrate the huge amount of work we are undertaking for COVID-19 across Australia.”