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Opyl partners with AAMRI to launch COVID-19 Social Media Guide

AAMRI and Opyl have worked together to create a best-practice guide for medical research institutes to navigate social media during the unprecedented COVID-19 crisis.

Opyl Ltd - Opyl partners with AAMRI to launch COVID-19 Social Media Guide
Opyl is a new generation company working at the intersection of artificial intelligence, social media and healthcare

Opyl Ltd (ASX:OPL) and the Association of Australian Medical Research Institutes (AAMRI) have launched a comprehensive Social Media Guide to support medical researchers in amplifying critical information through global digital communication channels during the COVID-19 pandemic.

The company has been monitoring online platforms since the COVID-19 outbreak, highlighting an increase of 188% in pandemic-related clinical and research findings being discussed and shared by medical researchers and healthcare professionals on social networking sites.

AAMRI and Opyl have worked together to create a best-practice guide for medical research institutes to navigate social media during the COVID-19 crisis, which has seen a 61% increase in social media engagement since the beginning of April.

Increase in “turning online for solutions”

Opyl chief executive officer Michelle Gallaher said: “It’s vital that Australian researchers know how to promote their research beyond the journals and ensure the new knowledge they’re creating gets noticed by a global audience.

“I hope our support helps Australian research go viral - for all the right reasons.”

AAMRI president Professor Jonathan Carapetis said: “Now more than ever we’re seeing an increase in everyday people turning online for solutions.

“For medical research institutes, this is a real opportunity to share our knowledge and also demonstrate the huge amount of work we are undertaking for COVID-19 across Australia.”

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