Mayfair 101 Group has appointed former Hamilton Island general manager Ciaran Handy as chief executive of Mayfair Tourism and responsible for reinvigorating the iconic Dunk Island and Mission Beach assets.
In the role, Handy will play a pivotal role in activating Mayfair 101 Group’s tourism assets, which also include a luxury hotel and apartment development in Venice, Italy, which has received planning approval for 8,000 square metres of residential development.
Next rejuvenation phase
The group has embarked on plans to restore Dunk Island as a jewel in the crown of Far North Queensland following its purchase of the island last September.
Handy’s appointment comes as the group begins its next rejuvenation phase for its Mission Beach-based project, including the launch of a brand new bar and café on the Dunk Island Spit and conversion of its long-stay rental properties to the short-stay market.
Mayfair Tourism expects an influx of bookings in the region as COVID-19 restrictions are relaxed and the domestic tourism market is revived.
Leading tourism figure
The new Mayfair Tourism chief executive is one of Australia’s leading tourism figures, having spent almost two decades developing Hamilton Island into Australia’s premier holiday destination.
He worked with the Oatley family following their purchase of Hamilton Island in 2003 and played an instrumental role in helping it achieve world-renowned status as a luxury travel destination.
Speaking on his appointment, Handy said, “I am very excited and flattered to be involved in such a significant and unprecedented project that will transform traditional Australian experiential tourism and reinvigorate the Far North Queensland economy.
“Mayfair 101’s vision and planning for the Mayfair Tourism brand and Mission Beach is exceptional and will bring significant economic benefit to the region.”
Confident of reclaiming status
He said: “I am delighted to bring my many years of experience in transforming Hamilton Island to Mayfair 101’s initiative for Dunk Island and the Mission Beach region.
“The Mayfair Tourism team will be focusing on establishing key infrastructure, ancillary services and processes to help the region attract visitors internationally.
“I am confident we can reclaim its title as one of the most sought-after island holiday destinations in Asia-Pacific, if not the world.”
Strong progress in region
Mayfair 101 Group’s property development division Mayfair Iconic Properties has made strong progress in the region since commencing the project in September 2019.
The group has settled on more than 130 properties in the region, established a sizeable team on the ground at Mission Beach, engaged with local, state and federal government to progress its development plans, and generally boosted community sentiment.
Mayfair Tourism’s team has already started to form under the guidance of the new chief executive with a head of customer activation, operations manager and a functions & events coordinator relocating to Mission Beach from interstate to prepare for the increased visitor numbers to the region.
While COVID-19 has slowed plans, the Mayfair 101 Group considers the region to have a bright future due to its ability to deliver value and an exceptional experience for guests across a series of complementary assets in close proximity.