Esports Mogul Ltd (ASX:ESH) has welcomed Team Secret’s launch of the Branded Hub on Mogul which includes two tiers of exclusive paid subscriptions as part of their new tournament series, Secret Stars.
Team Secret is a top-ranked global esports team with a social media following of more than 2 million.
Mogul’s tournament series, Secret Stars, will be launched in parallel across multiple game titles for participants in Europe and South East Asia and will include ticketed and free-to-play matches.
The launch of Team Secret’s Branded Hub on Mogul will allow Team Secret to attract its fans to Mogul’s platform offering competitive tournaments, the ability to join a fan-based community and access to exclusive tournaments and prizes from Team Secret.
Mogul is set to retain 60% of the revenue from paid subscriptions.
“A great milestone for the company”
Team Secret chief executive officer John Yao said, “We have put a lot of thought into developing a tournament and subscription model that will be engaging and meaningful for all levels of our fans – we really believe there is something for everyone in this exciting tournament series.”
Mogul managing director Gernot Abl said launching the Team Secret Branded Hub, along with this new paid subscription offering as well as Mogul hosted tournament series is a great milestone for the company.
“Working closely with one of the most successful esports teams in the world, we have been able to offer Team Secret a way to engage with their massive fan base and further grow their brand value”.
Two tiers of paid subscriptions
The Team Secret tournament series, Secret Stars, will be hosted through their Branded Hub over 12 months.
The Secret Stars series will be open to gamers in Europe and Southeast Asia who can compete in Dota 2, CS:GO, Rainbow Six: Siege, and PUBG Mobile tournaments.
Paying subscribers can purchase the first tier, ‘Triple Pass’, for US$4.50, which allows users to enter three ticketed tournaments in a 30-day period, as well as access a custom chat badge.
The second subscription tier called ‘All Stars’ is US$5 per month where players will receive priority access to premium unlimited ticketed tournaments, a dedicated Secret Stars Discord channel, a custom chat badge and exclusive raffles such as money can’t buy experiences with Team Secret’s professional players from relevant teams.