Under the three year deal, SenSen will supply automated parking enforcement solutions.
Commencing in December 2019, Geelong council will purchase two SenFORCE mobile parking enforcement units along with associated software and services.
SenSen will earn upfront revenue for the systems, software and commissioning of the unit.
SenSen will also earn annual recurring revenues and fees for the software licence, maintenance and support services under the contract.
Deal done through distribution partner, Duncan Solutions
SenSen’s CEO Subhash Challa said: “We are excited to have Geelong City Council as our first Victorian Council customer to use SenFORCE, which comes soon after SenSen announced its first NSW Council customer, Tweed Heads Shire Council.
“Together with our partner Duncan Solutions, SenSen welcomes such forward-thinking organisations who will quickly benefit from SenSen’s technology which provides levels of automation and AI capabilities that license-plate-only systems cannot match. We look forward to announcing further City Councils as customers, both in Australia and internationally.”
SenFORCE unit is attached to patrol car
As an example, a parking officer will drive a vehicle outfitted with the SenFORCE system with all zones and parking rules (time and permit based) preloaded.
It is mounted on roof racks capable being switched from one vehicle to others in less than 10 minutes.
As explained in the video below, the technology used for parking enforcement has many other applications.
$3.77 million revenue in FY2019
SenSen generated $3.77 million in revenue for FY2019 across its two business segments - Smart Cities, and Retail and Leisure.
The company essentially develops and sells products and services that use its smart video analysis technology.
In the Smart Cities segment, which accounts for the majority of revenue, this refers to civic compliance, traffic data and law enforcement solutions to city councils, national parks, road authorities and transit agencies.
In the Retail and Leisure segment to refers to delivering accurate actionable insights to casino owners and managers about table occupancy, hands per hour, bet types and bet values across the gaming floor.
From a financial perspective, SenSen recognises revenue predominantly from the sale of hardware, software and services, including implementation, training, and after-sales maintenance and contracts.