Linius Technologies Ltd (ASX:LNU) has signed an agreement with Racing.com to provide a range of personalised video content experiences for Racing.com users and also work with key elements of the media and publishing functions.
As part of the agreement, Linius will use its cloud-based technology solution, Video Virtualization Engine (VVE), that transforms static video into hyper-personalised video experiences.
The initial term of the engagement is 12 months with provisions for extension. Pricing is at Linius’ standard pricing and revenue will be dependent on take up of the service.
Video hyper-personalisation in the wagering and sports sectors
Linius Technologies CEO Chris Richardson said: “Linius’ commercialisation strategy is to develop strong case studies in key video-rich industries, which can then be replicated and delivered by our channel partners.
“Racing.com executes against that strategy and provides strong examples of video hyper-personalisation in both the wagering and sports sectors. Betting on horse racing in Australia alone generates $18 billion in annual revenues, and globally it’s over $116 billion each year.
“We seek to scale our business by replicating our solutions across other betting agencies, betting sites and across all other sports globally.”
Personalization is critical for engaging, maintaining and building viewership of sports fans. Give your subscribers their very own personalized sports channel. Find out how Linius is changing the game. https://t.co/WYIL9qpxiP pic.twitter.com/16DLhmaXRt— Linius Technologies (@linius_tech) August 16, 2019
Linius Technologies securities have been up as much as 16% to an intra-day high of 3.6 cents.
Racing.com CEO Andrew Catterall said: “We have been working with the Linius technology for a number of months, and the new service is in live development and testing.
“We expect to launch the first version of the product to our customers very shortly. We have a plan to deliver many more market leading experiences to Racing.com users over coming months and look forward to announcing them as they launch.”