Motive Television (LON:MTV) said there is a strong demand for watching live broadcast television on tablet devices as the UK software supplier nears the launch in the US of its first commercial service.
Research commissioned by Motive, which is headquartered in London, found that 33% of all tablet owners said they are “very likely” to use Tablet TV - a video television service that lets customers watch free, live and high-definition US TV channels including ABC, CBS and Fox, on their tablet.
The research by Frank N Magid Associates, a US research company, comes at an important time for Motive, which will soon launch a joint venture in San Francisco with Granite Broadcasting Corporation.
If this is a success Motive hopes to sell its kit (an antenna and an app that’s downloaded onto the tablet) to other broadcasters.
"Consumers essentially want to be able to watch whatever they want, whenever they want, wherever they want, and we haven't seen anything that offered this until now - clearly Tablet TV could fulfil a huge market need," said Andrew Hare, Magid's director of research.