ShareRoot (ASX:SRO) CEO Noah Abelson-Gertler speaks to Proactive Investors about the commencement of stage 2 beta testing on the Silicon Valley-based company's MediaConsent platform; developed as a solution for companies aiming to be compliant with data privacy regulations.

Stage 1 of beta testing has resulted in the platform becoming more flexible with wider-reaching potential applications, with individual features being packaged as widgets.

Stage 2 beta testing is now underway with two major partner agencies - Zig Marketing and Ludomade - that work with myriad big-name global brands.

"We believe that MediaConsent is positioned to succeed in this space and grab a chunk of the multi-billion dollar market that is privacy and data regulation, for consumers and companies alike, online... we are showing the results not only in interest in our beta platform, but also in the growth of our advisory board, and [our register]," says Abelson-Gertler.