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Taptica matches ‘right ad with right user’

Tal Mor, chief technology officer of Taptica International PLC (LON:TAP) tells Proactive that Taptica puts the right ad into the hands of the right user.

“And we do that simply by leveraging a big data and a lot incoming sources that we have, like machine learning and data scientists, in order to make the machines match the right ad with the right user,” he said. 

Quick facts: Tremor International Ltd

Price: 540 GBX

AIM:TRMR
Market: AIM
Market Cap: £720.91 m
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Taptica says it helps app developers expand their user base

Rivi Bloch, head of performance at Taptica International PLC (LON:TAP), tells Proactive that Taptica works with mobile app developers to expand their user base. “We help the app developers to reach that position where the user is engaged within the app, and that is something that makes us...

on 22/6/18

2 min read