SenSen Networks Ltd (ASX:SNS) executive chairman and chief executive Subhash Challa introduces Proactive Investors to the company's breakthrough technology, which uses video cameras to solve real world business problems.

Currently SenSen is targeting the gaming and smart cities sectors, with a varied client base paying licensing fees, but the potential functional and geographic applications for the technology are wide-ranging.

"We do have great tech, but we also know how to make money out of it. We actually link the value that we charge to the customer; so the dollars we charge, to the value that we provide to the customer... it's a software-as-a-service model charged annually or monthly, depending on the value that we are creating, and we have been able to execute that business model very successfully across the diversity of the customers we have," says Challa.