John Belfontaine, president and executive chairman of Phivida Holdings (CSE:VIDA), talks Proactive's Andrew Scott through the formation of the company and the management team which he describes as 'second-to-none'.
They've also just appointed Douglas Campbell as chief commercial officer. He brings with him extensive executive leadership, multi-channel marketing expertise and strong relationships with some of the largest food and beverage distributors and retailers in the world.
''Phivida has the brand, the product quality and standards necessary to cross over into the main stream'', Belfontaine says.
''We're excited about being in the pursuit of being that first crossover brand''.