Conference call software group LoopUp Group PLC (LON:LOOP) made a  strong debut on AIM, with its shares now trading at 116p against a float price of 100p.
Sales growth has been an impressive 36% in each of the past three years but co-chief executive Steven Flavell believes it has barely scratched the surface of its potential market.
The company generates £9 for every £1 invested and with £14bn every year wasted by companies on meetings as they track down who is there and who should be there, he sees a ‘huge market’ and bags of growth potential.