SenSen’s key asset is the SenDISA Internet of Things video technologies platform
A key product for SenSen is the SenFORCE mobile parking enforcement unit system that can be used by law enforcement for live monitoring
The company’s SenDISA gaming industry observation technology will be deployed on 20% of the world’s casino-style gaming tables over the next three years
SenSen’s Gemineye AI software is another invention, enabling cheap real-time monitoring networks
What does Sensen Networks do?
The company with offices in Melbourne, Sydney and Hyderabad in India, has delivered its services to clients across the globe, in Australia, Canada, Singapore, Europe, India and the United Arab Emirates (UAE).
Data analytics and Smart City solutions company SenSen was founded 12 years ago founded by its executive chairman and CEO Dr Subhash Challa, an electrical and electronics engineer with more than 23 years industry experience.
The company was a product of his research at the University of Technology Sydney (UTS) and became a successful spin-out of the university. It listed on the Australian Securities Exchange in 2017.
Challa became SenSen’s full-time CEO seven years ago, leaving a productive academic career to focus on commercialising the company he founded.
The experienced corporate leader has a doctorate in aerospace and electronic systems and signals processing from Queensland University of Technology (QUT).
He previously held professorships, teaching and senior principal researcher roles at the University of Melbourne, UTS and QUT and was a visiting scholar in robotics and estimation theory at Harvard University.
While holding an honorary professorship at Melbourne University, Challa supervised higher degree research students and specialised in sensors, sensor networks, signal processing, image processing, tracking and data fusion.
The CEO has also served as a director of family company Corvine Chemical & Pharmaceuticals Limited for the past 11 years.
What does Sensen Networks own?
The key asset is the SenDISA platform, an Internet of Things technology that can be deployed to assist other industries and sectors.
SenDISA is deployed in car parks and could be used in casino gaming, with future use of the platform possible in high-growth industries such as mining, manufacturing, logistics and retail, in addition to defence and security.
The platform underpins SenSen’s lead product SenFORCE, a mobile parking enforcement unit technology that uses video to provide a visual overview of publicly-accessed areas such as car parks.
SenFORCE can be used as a tool to aid law enforcement activities at the state and federal level, providing real-time data.
SenFORCE has been rolled out in a variety of settings, including the Brisbane City Council local government area with the help of SenSen’s distribution partner Duncan Solutions.
Another SenDISA product is the Gemineye product, which can slash the cost of smart cities technology use by drawing on the power of smartphones.
The artificial intelligence (AI) software helps reduce the cost of video monitoring by using the cameras and processors found in typical smartphones.
SenDISA is also used in the drawcard SenGAME solution, a technology which provides real-time intelligence for the gaming industry.
It is expected to be deployed on more than 10,000 casino tables — about 20% of the world’s gaming tables — over the next three years.
SenSen’s table game analysis product can look at consumer spending behaviour as it detects colours on the table and assesses player’s chip stack heights.
The quality of SenGAME has been internationally confirmed during a Gaming Laboratories International LLC (GLI) assessment at Adelaide Casino.
SenGAME’s GLI report is an important regulatory approval requirement for the US gaming market.
There are more than 1,300 casinos in the world and about 50,000 gaming tables.
- Updake of SenFORCE and SenGAME solutions in industry
- Adoption of Gemineye in public observation areas
- Deployment of SenDISA platform in new industry uses
- Financing milestones and significant transactions
- Evolution of Internet of Things technologies and Smart City expectations and best practice
Brainstorm inspired “disruptive” system, says Sensen founder Dr Subhash Challa
“One of the revolutionary ideas that I have playing around with my team of scientists in SenSen is to look at a smartphone and say ‘hey, smartphone is really not a smartphone, it is more than a smartphone,” SenSen Networks executive chairman and CEO Dr Subhash Challa told Proactive Investors.
“It has (a) really high-quality camera … Wi-Fi and communications and 4G networks and upcoming 5G network capabilities, everything — extremely powerful processors, memory and hard disk. Everything is in there, all in one package, a small thin device.
“The brainstorm in our company was, ‘if only we can run all the Smart City analytics and monitoring applications in a smartphone, it’ll become so cost effective to put it on the (camera) pole or even in the hands of the police officer, parking officer or any kind of Smart City monitoring officer and deliver the same service it will be truly disruptive. Cost of a phone is a few hundred bucks — and if a few hundred bucks can tell you what tens of thousands of dollars can tell you, it will become disruptive.’
“That belief is what led us to (create) this product called Gemineye.”