Bango Marketplace provides app developers with a way of targeting the small percentage of users that are proven to make in-app purchases
appScatter Group PLC (), the app management and data intelligence platform, has signed an agreement with (LON: BGO), the mobile commerce company.
Through the partnership, appScatter plans to grow in-app revenues for its customers through the Bango Marketplace.
appScatter will offer Bango Marketplace to its app developer customer base, with appScatter developers benefiting from “an exclusive offer on high value audiences of pay-proven users”.
"Improving the effectiveness of user acquisition is a key strategy for many of our existing customers, so this partnership with Bango is a strong commitment to our ongoing support for our clients' future commercial success," said Philip Marcella, the chief executive officer of appScatter.
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