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Immotion to install VR pods at Chicago’s Shedd Aquarium

The group, which specialises in ‘out of home’ VR entertainment, said under the deal Shedd would offer visitors its ‘Undersea Explorer’ VR cinematic motion pods which would be loaded with a range of underwater experiences

Shedd Aquarium
Opened in 1930, Shedd is one of the top aquariums in the world with around 1.9mln visitors annually

Immotion Group PLC (LON:IMMO) has signed an exclusive partnership to install its virtual reality (VR) pods at the Shedd Aquarium in Chicago, one of the largest aquariums in the world.

The AIM-listed group, which specialises in ‘out of home’ VR entertainment, said under the deal Shedd would offer visitors its ‘Undersea Explorer’ VR cinematic motion pods which would be loaded with a range of underwater experiences already popular with its existing aquarium and zoo partners.

READ: Immotion bounces as it inks deal for free-roaming VR content with MGM-backed studio

The deal with Shedd also follows a similar deal for Immotion’s VR pods signed at the end of May with the Mote Marine Laboratory in Sarasota, Florida.

Opened in 1930, Shedd is one of the top aquariums in the world with over 1.5mln species and around 1.9mln visitors annually.

Immotion said the deals with Shedd and Mote would operate under an arrangement where revenue generated from the VR pods would be shared between the company and its aquarium partner.

Rod Findley, Immotion’s group commercial director, said the deal with Shedd underpinned the company’s “dedication and focus” on the aquarium and zoo sector.

He added that the product was delivering “solid ancillary revenue” as well as enhanced customer experiences at its partner aquariums and zoos.

In early trading on Monday, Immotion’s shares were 0.5% lower at 9.6p.

Quick facts: Immotion Group

Price: 8.2 GBX

AIM:IMMO
Market: AIM
Market Cap: £23.41 m
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