The rollout of the eSports product, which will be called NickX, will be operated and maintained by Emerge Gaming.
NickX will be freely accessible through the Nickelodeon website, Android and iOS apps, featuring unique mobile games content on all devices.
NickX will be an interactive eSports tournament platform showcasing content from Nickelodeon.
The development of NickX is in line with Emerge Gaming’s strategy of partnering with leading regional and global brands.
The companies are aiming to monetise the NickX platform through brand take-up, premium subscriptions, in-app subscriptions and advertising across the platform.
Given the reach of VIMN Africa and its Nickelodeon brand, the agreement is anticipated to be material for Emerge Gaming.