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Emerge Gaming shares surge on partnering with VIMN Africa to develop Nickelodeon eSports platform

The companies are aiming to monetise the NickX platform through brand take-up, subscriptions and advertising.

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Emerge Gaming shares are trading about 27% higher intra-day at 2.8 cents

Emerge Gaming Ltd (ASX:EM1) will develop a competitive gaming eSports platform based on its ArcadeX technology with VIMN Africa.

The rollout of the eSports product, which will be called NickX, will be operated and maintained by Emerge Gaming.

NickX will be freely accessible through the Nickelodeon website, Android and iOS apps, featuring unique mobile games content on all devices.

Outlook

NickX will be an interactive eSports tournament platform showcasing content from Nickelodeon.

The development of NickX is in line with Emerge Gaming’s strategy of partnering with leading regional and global brands.

READ: Emerge Gaming and iCandy Interactive to join forces on esports and gaming

The companies are aiming to monetise the NickX platform through brand take-up, premium subscriptions, in-app subscriptions and advertising across the platform.

Given the reach of VIMN Africa and its Nickelodeon brand, the agreement is anticipated to be material for Emerge Gaming.

Quick facts: Emerge Gaming Ltd

Price: 0.014 AUD

ASX:EM1
Market: ASX
Market Cap: $6.56 m
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