Runs entertainment events under BRICKLIVE brand
BRICKLIVE events have been held across multiple countries
Five-year touring deal signed with Nickelodeon
What Live Company does:
These range from large BRICKLIVE events that attract hundreds, to smaller cafes that parents and children can enjoy while taking a break from shopping.
Since listing on AIM in December 2017, the company has been pursuing an aggressive strategy of expansion and brand building that has paid off for the share price.
What it owns:
Brick Live Group holds BRICKLIVE, an interactive event that allows people to learn, build and play with LEGO bricks.
Parallel Live is a joint venture with Three Six Zero to hold BRICKLIVE events in the US and Canada. The joint venture has agreed terms with Live Nation Entertainment to launch events this year. The first was held in Dallas in January.
Bright Bricks, acquired by Live Company last October, is a professional LEGO brick building firm. It makes custom LEGO brick and toy brick creations for clients across the globe including Rolls-Royce, Google, BT, Land Rover, Warner Brothers, LEGO, General Electric, The National Gallery, Maersk and Lufthansa.
• The company has signed a deal to supply BRICKLIVE interactive brick-based content for an event to be held in Holon, Israel from 25 July to 31 August
• In mid-June, the company inked a touring agreement with the UK arm of children’s television network Nickelodeon. Under the five-year agreement, Live Company will produce themed tours associated with various Nickelodeon properties across the UK and Ireland, paying the network a royalty fee based on revenues generated
• The company is due to hold its first BRICKLIVE event in Aberdeen in September
• In May the group signed a licensing and merchandising agreement for the BRICKLIVE brand with Licensing Management International Limited, a marketing consultancy involved in the promotion of Game of Thrones
Interview – executive chairman David Ciclitira and executive director Andy Smith
Following the deal with Nickelodeon, executive director Andy Smith said that the agreement will cover multiple tours that will each be themed around a Nickelodeon franchise.
The first tour, scheduled to launch in the summer of 2019, will be based on the PAW Patrol series followed by a Nick Jr tour in September.
Further down the line, there will be a tour themed around SpongeBob SquarePants in January 2020, and over the entire five-year period Smith expects multiple tours all around the UK.
He adds that the association with a “world-class brand” like Nickelodeon will enhance the BRICKLIVE brand itself going forward.
In the coming months, Smith says the company will be focusing on delivering on the Nickelodeon deal, adding that the company is around “6 to 8 months ahead” of where they expected to be at this point in time.
Aside from the Nickelodeon tours, Live Company said there is a strong pipeline in place for future sales as it invests in content and producing five new BRICKLIVE Zoo touring assets over the next 12 months. The group expects the assets to generate £2mln in revenue and £1.6mln in gross profit in 2019.
With the shares trading at around 69p as of 13 June 2019, Live Company carries a market cap of £50mln.