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Redfund Capital client Wildflower Brands makes a splash at Oscars, catching the eye of A-listers

Last updated: 05:55 26 Feb 2019 AEDT, First published: 23:52 25 Feb 2019 AEDT

A cream in a bottle
The 2019 Four Seasons Hotel Hollywood swag bag included products from Wildflower Brands

Regardless of who won an Oscar on Sunday, no nominee, presenter or performer at the event walked away empty-handed.

Cannabis financier Redfund Capital Corp (CSE:LOAN) (OTC:PNNRF) said Monday that the CBD products of its client Wildflower Brands were hand-picked for the 2019 Four Seasons Hotel Hollywood swag bag.

Founded in Vancouver, Wildflower Brands Inc (CSE:SUN) (OTC:WLDFF ) was selected to provide gifts for the nominees, presenters and talent staying at the luxury Four Seasons Hotel in Los Angeles for the 2019 Oscars.

The swag bag included Wildflower’s all-natural CBD Cool Stick, which the company says is formulated with a blend of plant-based ingredients to help with relief of muscle, joint and back pain. It is soothing and moisturizing with coconut oil, hemp oil, shea butter, beeswax, vitamin E, arnica, full spectrum CBD oil, peppermint and other essential oils, according to the company.

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“It is exciting to see Canadian companies such as popular Wildflower featured on the worldwide stage as CBD products become mainstream in the retail US marketplace,” said Redfund Capital Corp CEO Meris Kott.

Redfund Capital’s incubator program includes marketing initiatives plus exposure to its clients’ brands to help get them global exposure. The company partnered with Karen Lee, the founder of Kaleidoscope Health and Ripped Femme, who played a key role in getting the Wildflower products featured in a talent give-away products bag for the 2019 Oscars.

“I want to thank Karen for this marketing opportunity and look forward to her continued support with Redfund’s accelerator and incubator programs," said Kott. "Exposure for our clients’ branded products is key to their successes.”

This year, there's been a heavy emphasis on cannabis-laced goodies in swag bags, from CBD-infused face cream and bath salts to edibles and even a VIP membership to a "cannabis-friendly" private club in Los Angeles, reported CNBC.

Based in Vancouver, Redfund provides debt and equity funding in the mid-to-late stages of a target cannabis company’s development. Its focus is on companies specializing in medical cannabis as well as healthcare and hemp and CBD-related products.

Contact Uttara Choudhury at uttara@proactiveinvestors.com

Follow her on Twitter@UttaraProactive