The acquired assets from Nonstop include about 1,600 static backs, of which 1,300-1,400 are installed on taxis, and all intellectual property, branding and customer information, including existing customer contracts.
Nonstop’s customer base comprises long-term advertisers in the financial services industry, major international fast food chains and domestic government authorities.
Targeted advertising options
P2P managing director Tom Varga said the acquisition supported P2P in creating the national Adflow digital and static advertising platform across its own and third-party fleet of taxis.
Adflow provides technology-led digital top advertising and offers fully-customised and targeted advertising options to best reach target markets.
Adflow’s fleet of more than 3,900 taxis, corporate hire and ride-share cars creates round-the-clock transit reach across regional and metropolitan Australia.
The advertising provider offers clients a full range of taxi advertising including static wrap solutions, taxi backs, in-vehicle taxi TV and state-of-the-art digital taxi top signage.
"Additional scale and presence"
Varga said: “Advertising on taxis is a high-margin service that can be leveraged from our expanding fleet.
“Adflow is a major new technology-led service that will have extensive visual appeal and marketing presence for its advertisers.
“The static backs complement our existing advertising options with additional scale and presence.
“Nonstop Media’s team and clients will also allow us to accelerate the growth of Adflow.”