It's a whopping two stories high. It's travelled through four states. Meet Bongzilla: a 24-foot-long, fully functional bong.
Weekend Unlimited Inc (CSE:YOLO) provided an update Wednesday from Jerome Baker Designs' World's Largest Bong launch in Las Vegas.
The Weekend Unlimited brand, Jerome Baker Designs, created the mammoth bong, "Bongzilla," which is now on display at the Cannabition Cannabis Museum in Las Vegas, following a soft launch in September.
"The Jerome Baker brand creates opportunities for Weekend Unlimited to be in front of industry leaders and tastemakers, helping significantly to build brand awareness and further relationships in the US and internationally," said Cody Corrubia, president and CEO of Weekend Unlimited.
"Bongzilla" was made in Seattle at a Weekend Unlimited LIVE sponsored event in April 2018.
The company said the bong was packaged and transported by truck on Highway 95 and then re-assembled in Las Vegas, travelling across four states.
The facility where Bongzilla lives — the Cannabition Cannabis Museum — has a goal of destigmatizing marijuana use, and is a salute to cannabis culture.
"It is remarkable to me that "Bongzilla" was able to travel through four states, Washington, Oregon, California and Nevada, where adult recreational use of cannabis is now legal," said Jason Harris, Jerome Baker Designs founder and president.
"The Jerome Baker brand will be extended through innovative products, from glass to CBD applications to beverages, leveraging our presence in every corner of the industry. This fall we will be working further to build Weekend Unlimited's profile in the US and in Europe, through fantastic events and competitions," said Harris.
Shares of Weekend Unlimited were at C$0.20 on Wednesday.